Pantone

For the D&AD Competition 2015, the brief for Pantone was “Reimagine your hometown through color.”

We chose Sarajevo as a symbol of rebirth and new beginnings. Our idea was to bring color back to the city by creating the Pantone Sarajevo Palette, a unique color palette with shades named after emotions such as Peace, Joy, and Optimism.

The heart of the project was Live Paint, an interactive website that allowed people around the world to contribute to the city’s reconstruction. Through an automated paintball launcher, visitors could select a color from the palette and paint over a bullet hole on a wall in Sarajevo, while also donating €1 to support the rebuilding efforts.

The campaign was envisioned to appear in local transportation, print ads, and shops, where Sarajevo’s new colors would serve as a visual reminder of hope, community, and change.