Background: Sarajevo, capital to Bosnia and Herzegovina, was the setting for the longest military siege in modern history. During recent years the city has been undergoing extensive reconstruction and yet the effects still seen to this day on its walls.
Brief: Reimagine a city through a new color scheme. Think about everything that this identity could include, physical and digital: logo, transport, way finding, etc. Your solution should be something that everyone who lives, works, or is part of this city can own, adopt and experience, whoever they are.
Idea: Revive the Sarajevo city with color.
Award: D&AD New Blood Yellow Pencil 2015
CW: Mayra Núñez
Press: D&dad, FutureRising, Adeevee, Creativity-Online, Advertolog, HelloYouCreatives, JustMarketingNews, ReasonWhy, Beyond, Hastalacreative, Merca20 (Spansih), Paredro (Spanish), Social Underground (Spanish)
Color Palette: The Pantone Sarajevo Palette has the sole purpose to restore color its city. Each color named after a sentiment.
The campaign will be visible around the city.
This rebranding for Sarajevo seeks to bring a sense of rebirth and new beginnings. The DIN typeface evokes lightness and freshness that compliments the soft yet memorable
colors of the palette.
Local shops are also part of the new colors for Sarajevo, supporting the launch of the live paint website.
The website connects people from all over the world to an automated paintball launcher. Anyone can pick a color from the palette and watch it live paint a bullet hole in a wall. Watch others participate in real time and together send Sarajevo peace, optimism, new beginnings and harmony.
Users can get another chance at painting another hole for a €1 donation. The proceeds will do to the further reconstruction of the city. Yes, there’s a lot of bullet holes to fill. The wall will be conserved to remember the past with a colorful outlook. Anyone who takes part on the live paint can visit the city and find the exact location of their support.